Cannes Lions
ATK PLN, Dallas / AICP / 2019
Overview
Entries
Credits
Background
With the desire of bringing a national quality, high-concept opening to the local show, our solution was to create an entirely CG piece that was more title sequence than sponsor reel. The surface details revealed under the “skin” of the statues and the “lifeblood” pulsing underneath were an analogy of the immense amount of, often unseen, work giving life to the final, polished pieces. Originally created to be projected at the event, the piece was rendered in HD.
Execution
As a creative group focused on both Design and Animation, this concept brought the best of both together to create a finely designed, fully CG piece.The titles and final color correction were added in Flame after the CG was rendered.
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