Cannes Lions

AID FOR FUEL SPILL DISASTER

ZAPPING, Madrid / FRIENDS OF THE EARTH / 2003

Awards:

2 Shortlisted Cannes Lions
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Pop-Up Amigos De La Tierra (Friends of the Earth)On November 13th 2002, the oil-tanker "Prestige" sank in front of the Galician coast. The most beautiful Spanish beaches and some of the French shores were covered by a black, toxic and sticky substance, very difficult to eliminate.Months after the sinking, the ship still throws tons of fuel into the water and the experts say that it will not stop for the next five years. Therefore the non-governmental Association 'Amigos de la Tierra' (Friends of the Earth) have developed an on-line marketing piece for the Internet to make the public opinion aware of this unsolved problem, even though the media do not pay as much attention now.The Pop-up is a big black stain that you can "clean up", using the mouse with patience, so that you can discover the message that lies underneath.

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