Cannes Lions

AID FOUNDATION

SAINT ELMO'S , Munchen / CHILDREN FOR A BETTER WORLD / 2012

Overview

Entries

Credits

Overview

Outcome

82% of the recipients have donated to the organisation. On average, each person donated over €336.At the same time, a different mailing was sent out to over 3,200 recipients, who have also supported Children for a better World in the past. Only 63% responded to the mailing and on average each donated €85 - significantly less than the recipients of the premium mailing.

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