The biggest challenge was to build the huge maze in 5 days.

We produced placed ads in art and architecture schools and Time Out Magazine, asking for volunteers to participate in the build.

200 people between students, actors, gardeners, chemical engineers showed up.

During the 5 days of construction at Royal Festival Hall, they were guided to build in an organized way to guarantee the strength, security and beauty of the maze.

It was fascinating to receive the wealth of physical contribution of the people to make the project happen.

The design of aMAZEme was inspired by the finger print of Jorge Luis Borges, a writer whose work has frequently references to mazes, libraries and literature.

The lines of a finger print from someone with these qualities was the best way to represent this whole idea.

Built only with books placed one over the other, aMAZEme expresses that book are bricks that make up our personal build, bringing knowledge, creativity, inspiration and thoughts to our lives.

2,.000 people visited the installation. The aMAZEme facebook page had a wide encompassing audience while the event was up in London. There was a huge reception by the news, including articles appearing three times at the front page of BBC News website. Roiters agency registered the event and aMAZEme was shown in news stories across the world. Stephen Fry recommended aMAZEme on his facebook page, which is followed by more than 4 million people.