Cannes Lions
M&C SAATCHI, Sydney / WAYSIDE CHAPEL / 2006
Overview
Entries
Credits
Execution
The mirror, which is the media, is an integral part of the idea and essential for the message to work. The whole point of a mirror is to look at it and therefore the ad, too.
Outcome
It is very difficult to track changes in the public’s attitudes as a result of the campaign, but for a very small investment the client received some hard hitting pieces of communication that they were very pleased with.