Cannes Lions
M&C SAATCHI/MARK, Sydney / WAYSIDE CHAPEL / 2009
Overview
Entries
Credits
Execution
Challenge high-profile journalists to live as homeless people in Sydney. We hand delivered selected journalists an ‘Invisibility Suit’, which at first glance looked like the outfit of a superhero. On opening it, they discovered the truth: The ‘suit’ was actually the clothing of a homeless person. We invited them to wear the outfit on the streets for 24 hours, and then report on their experience.