The Food Bank in Colombia is a foundation that collects funds in order to deliver daily a plate of food to over 78 thousand children suffering from malnutrition. With the purpose of increasing the amount of online donations, we spoke to some of the main e-commerce websites and asked them to duplicate the photographs of their products, the same photo, but with some food in it. Therefore, online shoppers could choose to either click on the "ADD TO CART" or "AID TO CART" button and donate a small amount of money which later would become food. In the end, with a little of photoshop, we achieved an increase in online donations never before seen in the history of the Food Bank.

We spoke to some of the main e-commerce sites and asked them to duplicate the photographs of their products, using the same photo, but with some food in it. Therefore, all of the online shoppers could choose to either click on the "ADD TO CART" or "AID TO CART" button and donate a small amount of money which later would become food.

With just a bit of Photoshop, we achieved to increase the amount of online donations higher than ever in the history of the Food Bank; 118% higher than last year's trimester and over 40 tons of food were delivered to 32,691 children suffering from malnutrition.