We changed the way Special Athletes earned their sponsorship in Colombia, so they didn’t have to rely on the support of big brands.

We gave regular people the chance to place their names in the form of custom brand logos on the uniforms worn in Los Angeles by our athletes. 

This way people could help the delegation, paying according to the location and the size of their logo on the athletes’ jackets, the same way big brands do for popular sporting events.

People could buy the space for their logos on the uniforms of the athletes thanks to a digital platform, where they could place their name, nickname or a support message for the delegation.

On the website people could design their custom logo, and choose its size and placement on the special athletes’ jackets. The bigger the logo, the bigger the donation had to be.

Each logo was carefully stitched and placed on the athletes’ uniforms, covering the 25 athletes with the names of hundreds of supportive Colombian sponsors.

Special sponsors helped the Colombian delegation of special athletes to gather the funds they needed to compete, where they earned 2 gold medals, 2 silvers, and 5 bronze medals in the Special Olympics in Los Angeles.