On top of the song, each artist records a 1 minute speech “Sex With It Only," sponsored by INPES, broadcasted several times a day. In addition, NRJ's presenters included live prevention messages in their programmes. A CD Single and a video clip are produced with EMI Music-Virgin. NRJ took the message on tour all summer long, with the NRJ Party Tour, to promote the single, hand out leaflets on beaches, in pubs & night clubs.

From June 2005 to January 2006, 60,000 single CDs were sold.€100,000 benefit, entirely donated to the association SIDACTION.