Cannes Lions

NUTRITION AWARENESS

EURO RSCG C&O, Paris / INPES - NATIONAL HEALTH INSTITUTE FOR PREVENTION AND EDUCATION / 2010

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The INPES (Institut National de Prévention et d’Education pour la Santé - National Institute of Prevention and Education for Health) Nutrition launched an advertising campaign on press, TV and on the Internet on November 2009. "The Breakfast" shows that surprisingly cereals contain salt.

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