Cannes Lions
NET#WORK BBDO, Johannesburg / SOUTH AFRICAN BROADCAST CORPORATION / 2006
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The brief was to show South Africans that when you don’t use a condom you will contract HIV/ AIDS which will lead to your death. AIDS is killing South Africans. We can’t afford to mince around this killer. We need to show the deadly effect of having sex without a condom.This has raised so much debate in the country that the station dedicated a slot for the topic. People seem open now to talk about their status. We can only hope from now they will take heed and use a condom.
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