To make AIDS a relevant issue again for young people, an email was sent out with the familiar subject: VIRUS-Warning. Inside the email, however, there was surprisingly nothing about an Internet virus, instead it contained information about the HIV-Virus. The email was sent to just a few friends and associates of the AIDS Fund with zero media costs. They were called on to forward the email to create the viral snowball effect of chain emails. There are, of course, no click rates, but the feedback received by the client showed that people loved the idea and used the forward function.