Cannes Lions

AIDS AWARENESS

GREAT WORKS, Stockholm / H&M / 2008

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H&M have teamed up with some of the world’s most contemporary artists to produce a special collection made from organic cotton where 25% of the sales will be donated to youth HIV/AIDS awareness projects.By inviting people like you and me, we are given the opportunity to raise awareness by contributing in the support of the Fight against AIDS.People are able to record and/or upload their statement: the tagline, to show themselves and make their voices heard all over the world.

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