Urban India has burgeoning hotspots that are highly conducive to unprotected sex. Examples being, nightclubs, pubs, discotheques and even colleges where young urban Indians meet, mingle and succumb to peer-pressures, ambiance, intoxication, etc. and indulge in unprotected sex, contributing to an alarming rise in the HIV+ population in India every year.

SPAD (Society for People’s Action for Development) is a Bangalore-based NGO that deals with sexual health and HIV/AIDS issues.

SPAD required a simple and effective way to reach out directly to such a vulnerable audience.

A 3-D poster, which doubles up as a dispenser, announces the projected growth in HIV population for 2007 on individual pack of condoms. Since the condoms are stacked in descending numerical order, every time someone removes a pack, the figure automatically goes down.The message and the solution reached directly to the vulnerable audience every time they considered having sex, since this poster was placed in men’s restrooms in colleges, nightclubs and pubs.

Released on a weekend, all the condoms on the poster were taken by Sunday. They had to be replenished many times over in all locations. Many pubs and nightclubs, not included in the first round of release, requested the poster for their premises. SPAD was lauded by the media for its effectiveness and became a recognizable name in AIDS awareness.