Cannes Lions
J. WALTER THOMPSON CANADA, Toronto / ALZHEIMER'S SOCIETY / 2017
Awards:
Overview
Entries
Credits
Description
We used the power of music to raise even more.
We partnered with Spirit of the West’s lead singer, John Mann, who himself is battling early onset Alzheimer’s, to create the Spirit of John: a concert that raised funds to get iPods into the hands of people who need them.
Execution
On June 3, John Mann, who himself is battling Alzheimer, hosted a concert at the famed Horseshoe Tavern: a stage that's been graced by everyone from the Rolling Stones to Ramones.
The 1000 person venue sold out and the concert itself - Spirit of John - has now become an annual event.
Outcome
In the first year alone, we sold enough tickets to put 2035 iPods into the hands
of patients across Toronto and train 470 more caregivers on how to effectively use music therapy.
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