Cannes Lions

Spirit of John

J. WALTER THOMPSON CANADA, Toronto / ALZHEIMER'S SOCIETY / 2017

Awards:

1 Shortlisted Cannes Lions
Case Film
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Overview

Entries

Credits

OVERVIEW

Description

We used the power of music to raise even more.

We partnered with Spirit of the West’s lead singer, John Mann, who himself is battling early onset Alzheimer’s, to create the Spirit of John: a concert that raised funds to get iPods into the hands of people who need them.

Execution

On June 3, John Mann, who himself is battling Alzheimer, hosted a concert at the famed Horseshoe Tavern: a stage that's been graced by everyone from the Rolling Stones to Ramones.

The 1000 person venue sold out and the concert itself - Spirit of John - has now become an annual event.

Outcome

In the first year alone, we sold enough tickets to put 2035 iPods into the hands

of patients across Toronto and train 470 more caregivers on how to effectively use music therapy.

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