Cannes Lions

AIDS CHARITY PROJECT

ÅKESTAM HOLST, Stockholm / RFSU (THE SWEDISH ASSOCIATION FOR SEXUALITY EDUCATION) / 2007

Awards:

1 Shortlisted Cannes Lions
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OVERVIEW

Description

The campaign was to sell as many condoms possible. For every packet sold, five Swedish Krona would go to help a HIV project in Zambia. We created a playful concept that communicated: that everyone can unite for Africa, in other words; “lets have sex! And at the same time we can help a good cause”.The banner illustrates ”Together can make a difference”.

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