Cannes Lions

AIDS PREVENTION

ISRAEL GOVERNMENT ADVERTISING AGENCY, Tel Aviv / ISRAEL MINISTRY OF HEALTH / 2002

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Aids Prevention Internet Campaign. Israel Government Advertising Agency has introduced an Internet information campaign on Aids prevention for the Ministry of Health, to coincide with the United Nations Assembly session on the subject of Aids. Objective: to encourage the use of condoms, even when in a steady relationship, until receiving the results of an Aids test. Banner: Don't take it off keep on using condoms until the Aids test results are in. The campaign includes interactive Internet advertising through banners and click expand banners with toplayer technology. The advertising is posted on popular Israeli dating sites, chat rooms and search engines such as ynet, Nana, Walla, Cupid, iol, Mooma and Yahoo, and is linked to the Israel Ministry of Health aids homepage. The slogan "Stay active and stay alive" is part of a simultaneous campaign featured on television and radio public service announcements, and in move theaters.

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