Cannes Lions

FIGHTER PILOT - BEHIND THE VISOR

GEORGE PATTERSON Y&R, Melbourne / AUSTRALIAN DEFENCE FORCE / 2013

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Overview

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Credits

OVERVIEW

Description

Fighter Pilot – Behind the Visor is an unprecedented look through the eyes of a trainee fighter pilot, to experience what it takes to go from civilian to top-gun. Bury your head in the books, studying emailed course notes and taking spot tests in lateral thinking. Refuel a jet on route to an international military exercise. And co-ordinate an attack on enemy frigates, to name just a few.

The entire project was filmed by real pilots during live training exercises and the end result is as close to being a fighter pilot as you can get, without leaving the ground.

Execution

45 first-person videos were embedded in Google maps to give users a birds-eye view of what was happening in the video, to the exact GPS co-ordinates. The videos were split into multi screen to simulate the split-second multi-tasking that is required of a Fighter Pilot, and often resulted in multiple outcomes to keep the experience as true to life as possible. Users were sent MMS and emailed course notes throughout the program. These were not only required reading to complete the exercise, but also brought the experience out beyond the desktop and into the user's world - coming at them from all angles.

Outcome

The Australian Defence Force prohibit the disclosure of any information pertaining to recruitment targets or military personnel.

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