The All Blacks enter the Tokyo subway and exit at the famous Shibuya crossing. They give each other a few signals and then split up, rushing off to viciously tackle seemingly random Japanese people—a schoolgirl walking along texting, a bicycle delivery guy, two cheerful co-workers, a man dressed in a teddy-bear suit handing out fliers, a businessman in a bow-off with another businessman. And it gets more ridiculous from there. So, it turns out they were protecting everyone they tackled from horrific accidents which no one could have predicted. Everyone who was tackled is thankful for the intervention, and the text lets you know you’ve just witnessed a visual metaphor for AIG’s active care customer experience, which is supposed to help you mitigate risk instead of just dealing with the consequences of an accident after the fact.