The brand BGH wanted to launch its new line of Air Conditioners with 5 air filtering stages. In other words, the Air Conditioner units that provide the purest air of all. The objective was to transform a boring Air Conditioners Campaign into an entertaining campaign. The Solution: BGH BIG NOSES AIR CONDITIONERS. The first promotion for those who need pure air most: BIG NOSES. That’s why if you had a Big Nose, BGH gave you a 25% discount. Because figuring out whose nose is big and whose isn’t is subjective, we created: The Nose-O-Meter. A device capable of measuring the length of a nose. If your nose reached the sensor, the siren went off and you won the discount. The Nose-O-Meters were installed in the most important retail stores of Argentina.

For the launch of BGH’s line of Air Conditioners we decided to help those who need pure air most: BIG NOSES.That’s why if you had a Big Nose, BGH gave you a 25% discount.Because figuring out whose nose is big and whose isn’t is subjective, we created: The Nose-O-Meter. A device capable of measuring the length of a nose.

If your nose reached the sensor, the siren went off and you won the discount.

The Media:The Campaign was launched on TV, Web and Print where the problem and the solutions were described and the functioning of the Nose-O-Meter was explained. Also, the communication directed the target to the retail stores where the Nose-O-Meters where installed. And there, the people could participate and make their discount effective in case they won.

- Thousands of noses were put to test- 500 clients won 25% off.- The PR amplified the media broadcast of the campaign as it turned into the main theme of the most important media.- And we had one of the most important sports celebrity for free. The famous NBA player Manu Ginobili tweeted about the campaign joking on the size of his nose and the discount he would win.