For the launch of BGH’s line of Air Conditioners we decided to help those who need pure air most: BIG NOSES.That’s why if you had a Big Nose, BGH gave you a 25% discount.We created: The Nose-O-Meter. A device capable of measuring the length of a nose.

If your nose reached the sensor, the siren went off and you won the discount.

Implementation:The Campaign was launched on TV, Web and Print. The communication directed the target to the retail stores where the Nose-O-Meters were installed. And there, the people could participate and make their discount effective.

- Thousands of noses were put to test- 500 clients won 25% off.- The PR amplified the media broadcast of the campaign as it transformed in the main theme of the most important media.- And we had one of the most important sports celebrity for free. The famous NBA player Manu Ginobili tweeted about the campaign joking on the size of his nose and the discount he would win.- The brand preference increased.