THE BGH UNITED NEIGHBOURS promotion invited people living in apartment blocks to work together to reduce the amount of energy consumed in their building.The promotion was launched on TV, encouraging neighbours in their building to join the challenge.Series of short spots featured fun, energy-saving ideas.Placements during TV programmes and outdoor helped to drive traffic to the website “www.consorciosumidos.com” where neighbours in each building could upload the savings they made.The prize: BGH ENERGY-EFFICIENT AIR CONDITIONERS for each flat in the winning building.

The response to the challenge was immediate.Hundreds of buildings signed up.There was widespread media coverage for the campaign (85% of the target).People in the winning building reduced their energy consumption by 19.21%.The other participating buildings made average savings of 9.68%. And the whole population benefitted. During the promotion there were no blackouts at all.