We created an inspirational short fiction film about a new an unique sport.

This is a story about Jorge Chávez, the national champion of Air Farting. This bizarre discipline, consists in jumping with flair and style, while farting at the highest point. This short documentary, starts by telling us how Jorge found his calling in this weird discipline. How he was encouraged by his coach and mother and how a few months before the national championship, he had a fart crisis and couldn't perform. The great climax of the story occurs in slow motion when he runs across the gymnasium and takes his glorious leap into farting history.

The film was released on TV with an unconventional duration for normal ads, breaking thru the category. It was more like a real documentary than a piece of advertising.

Colonfine increased its awareness 300%

And sales up to 25%