We created an inspirational short fiction film about a new an unique sport.

This is a story about Jorge Chávez, the national champion of Air Farting. This bizarre discipline, consists in jumping with flair and style, while farting at the highest point. This short documentary, starts by telling us how Jorge found his calling in this weird discipline. How he was encouraged by his coach and mother and how a few months before the national championship, he had a fart crisis and couldn't perform. The great climax of the story occurs in slow motion when he runs across the gymnasium and takes his glorious leap into farting history.

We created the official channels of the National Air Farting Federation in Facebook and Youtube platforms on April 6th and is still ongoing.

People naturally started sharing the video and tagging their friends as potential Air Farting athletes.

In just one week we had more than 150K views with 0 investment in ads.

2.4 million reached in Twitter

Reach in Facebook: 607K

22K comments, shares and likes.