Brief: Find top recruits for radio technician roles in the Air Force.

Idea: Air Force FM - The job application that applicants had to build themselves. We sent engineering students all the parts they needed to assemble a radio, except the instructions. Student had to prove their problem solving skills, wiring and soldering the components to complete the radio. Once assembled, each radio was set to Air Force FM, our dedicated radio station created for this campaign. The station broadcasted our ad on loop, instantly offering students a fast track to an exciting career.

This Long Copy Maths Ad was written in a language only engineers could understand – advanced mathematics – the sort they would be using everyday as an engineer in the Air Force. This interactive print ad not only found the best, it gave them a taste of life as a Specialist Engineer in the Air Force.

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