We used real-time data analysis to transform a VR experience into a recruitment platform.

Category 5 is set in the aftermath of a tropical cyclone. As players lead the relief effort we put their perceptions and problem solving skills to the test.

Through hands-on interactivity, players learn about unexpected careers in the ADF.

And through real time data analysis, we learn about them, generating unique, in-game job recommendations, based on how they play.

Post experience, specialist recruiters use this data, not just to personalise communications, but also to single out higher value candidates earlier.

This isn’t a 360 video, it’s a true VR activation that’s completely interactive.

VR game designers collaborated with the military every step of the way, from scoping, to design, to testing in the lab and in the field, to make the experience as realistic as possible.

Every asset was built from scratch. Working with the military means everything has to be 100% accurate from the designs and scale of the tech down, to the print on the camo uniforms.

To on-board players into the experience each stage developed with increasing complexity and hands on interactivity.

This VR game was created to be more than a one-off activation. There are 9 custom designed kits giving specialist teams the scale to deploy the experience nationally, at universities and career expos.

Our business target was to change perceptions at university trade shows and career expos. Because the Category 5 activation is an immersive use of technology that doesn’t just reach the next generation it changes their perceptions we exceeded those expectations.

Post experience research found:

73% felt more positive about a career in the ADF

92% had better understanding of the ADF

And most importantly:

300% increase in Expressions Of Interest forms

(EOI is first step in the process of joining the ADF. This increase is based on the average EOI forms completed per number of persons interacted with at similar university events and career expos)