The South African Red Cross AIR MERCY SERVICES (AMS) are on 24-hour standby for medical emergencies and rescue operations. Our brief was to create a business card.

An online game, that turned a traditional war game on its head and delivered life instead of death, was emailed to a selected database. It invited people to fly in life-saving medical supplies. The game ended with a request support and linked to the AMS site.

The online game is proving to be AMS’s most successful recruitment drive to date.