Although in Colombia we don't have the habit of donating blood, when it comes to help a friend we do it without hesitation.

So, keeping in mind, that finding a person in Facebook is as easy as typing their name in the search engine, we invited people to do something easier than donate: Adding their RH factor at the end of their names on Facebook.

By doing so we transform the search engine of this social network into a vehicle that saves lives. Now, finding the right donor is as easy as finding a friend on Facebook.

On February 14, 2017, World Blood Donor Day was celebrated. We take advantage of this convenient date to launch "Faceblood" through publications on Facebook and YouTube, where we ask users to add their RH factor to the end of their name.

We convinced influencers to disclose this initiative free of charge through their networks.

Without asking, recognized celebrities in Colombia, they joined this campaign selflessly.

We managed to get the most important media in all of Colombia to speak for free about this initiative, allowing more people to join.

Without investing a single dollar:

We call the attention of the most important media in the country achieving 70 thousand dollars in earned media.

We managed to convert the largest social network in the world, into the largest donor network in Colombia.

Each Facebook user who previously had 0 people willing to donate blood, now has the availability of hundreds of people with their own HR.

Thousands of Colombians who do not donate became potential donors.

Now finding the right donor is as easy as finding a friend on Facebook.

There are proven cases in which lives are being saved thanks to this initiative.