Spikes Asia
PASSION PICTURES, Kuala Lumpur / AIR ASIA / 2019
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We wanted the music to amplify the positive messaging for the film, hence we picked a tune by NIKI (Indonesia R&B singer signed to 88rising - a New York based Asian focused media company/music label). NIKI, like the brand AirAsia, is truly asian, has global appeal and true dynamism worthy of all the success that she has enjoyed.
By choosing NIKI, it also gave AirAsia a chance to showcase their continued support for talent in the region. Her song “ Warrior” had compelling lyrics that empowers hence making it a perfect accompaniment for the visuals and again we believe it will give audience the inspirational cue to never give up and to always put their best foot forward.
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