Cannes Lions
AIRBNB #SOCHIPROBLEMS
PEREIRA & O'DELL, San Francisco / AIRBNB / 2014
Awards:
1 Bronze Cannes Lions
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Overview
Entries
Credits
OVERVIEW
Execution
Sochi 2014 has also been coined as the "Viral Games" and in this quick-thinking real time marketing effort on Twitter, Airbnb took the gold! Airbnb successfully made an impact around the Olympics with smart social media marketing tactics.
Outcome
Over 20,000 article shares via Mashable, Digiday, Business Insider and San Francisco Chronicle, among others.
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