Cannes Lions

SHINFURO:SYNCHRONIZED SWIMMING IN HOT SPRINGS

NISHIKO, Fukuoka / OITA PREFECTURE / 2016

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Overview

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Credits

OVERVIEW

Description

Japanese people are supposed to soak in hot springs quietly that is the traditional rule.

But we broke the rule.We presented worldwide sport, synchronized swimming, in the rich variety of hot springs in Oita. It was very challenging to perform in hot springs since the water is hot and shallow.

Execution

We released this film on Youtube on October 5th, 2015.

Outcome

This film with its background message has been included in many TV programs across Japan in addition to the Internet. The impact was so great that a parody was made on the most popular variety TV program in Japan. Its advertising effect is estimated over $30,000,000.Also, tourists coming to Oita from outside Japan increased by 160% compared to the times before the film was published.

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