Cannes Lions
NISHIKO, Fukuoka / OITA PREFECTURE / 2016
Overview
Entries
Credits
Description
Japanese people are supposed to soak in hot springs quietly that is the traditional rule.
But we broke the rule.We presented worldwide sport, synchronized swimming, in the rich variety of hot springs in Oita. It was very challenging to perform in hot springs since the water is hot and shallow.
Execution
We released this film on Youtube on October 5th, 2015.
Outcome
This film with its background message has been included in many TV programs across Japan in addition to the Internet. The impact was so great that a parody was made on the most popular variety TV program in Japan. Its advertising effect is estimated over $30,000,000.Also, tourists coming to Oita from outside Japan increased by 160% compared to the times before the film was published.
Similar Campaigns
6 items