We had the opportunity to generate a big awareness of Coca-Cola FM nationwide. But we had to do it in a way that could surprise to people and move their feelings at the same time, because when we'd gone of each place CC.FM had to be a good memory in people's mind.

We had a marketing plan aimed to reaching the Coca-Cola.FM awareness and people's affection in each country state.

We were patiently waiting for the opportunity.

Argentina is a very football fan Country.

So, inspired by the World Cup Rio 2014 organizing this trip but with very new objective: that the people's breath could be recorded in a special way besides of really serve to our team.

Our mission was a hit. Because the awareness of CC.FM increased a lot, the level of loyalty to CC.FM increased too, and all the balls were used by our National Soccer Team.

The video reached over than 600.000 views on YouTube in 5 weeks.