The United States Air Force relies on the talent of the best and brightest to continue to build an Air Force that is unparalleled. However, they are outmanned and outspent by every other major branch of the military and the Army and Navy are increasingly recruiting what have historically been “Air Force kids”-STEM orientated, high academic achievers. Based on previous force reductions under sequestration, 2016 promised to be the most challenging recruiting climate in decades. Without an increased recruiting force, the accession goal would increase by 27%. We had to find a way to help recruiters, and the Air Force get more leads, faster.

The site generates each user’s path based on intrinsic and extrinsic motivators. Users share details about who they are, what experience they have, and what they’re looking to gain from a career with the USAF. The content served to the user is filtered according to their input and then their journey begins. Through cross-links, users are constantly inspired by new content curated to their personal and professional interests and abilities. Once their path has been appropriately personalized, the platform guides them to discover realistic career options available to them while teaching what it means to be a part of the U.S. Air Force.