Cannes Lions
PKP PROXIMITY, Vienna / AUSTRIAN GOVERNMENT / 2006
Overview
Entries
Credits
Outcome
44% of all citizens have seen the TV-Spots and mostly interpreted them correctly. 48.7% of all 14-19 year olds who have previously not had an opinion regarding Europe were instigated to contemplate the topic. Approximately 51% of them have a very optimistic opinion regarding the topic, an extremely good value for a political advertisement! DIALOG HAS BEEN INITIATED 1,335,090 hits, 79,331 visitors accessed www.zukunfteuropa.at, 41.4% due to TV-Spots and 17.2% due to posters. Over 30,000 young Austrians have expressed interest in the “Austria Box”