TASK: To promote Emirates Airline and its over 80 destinations worldwide.

SOLUTION: By integration of Google Map Mashup into the banner, users are able to discover every single destination, Emirates fly to. Keep discovering.

The execution was impressive as the Maoi looked surprisingly real. Not only its size but also the deceivingly real stone structure created the impression of a massive object weighing tons; this turned a heavy weight into a sensual experience that wasn’t ruined by an aggressive advertising approach. Instead of a headline, there was only a factual note in the form of a baggage tag: “Extra Baggage Allowance”.

Ideal conditions: no coverage losses, a very long promotion period of three months, a large amount of time spent standing in front of the object. Even passengers at other baggage conveyer belts could see the Moais. The number of viewers only at the three belts is about 700,000 during the promotion.