Cannes Lions
TERAN\TBWA, Mexico City / VOLARIS / 2009
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Description
To celebrate its anniversary, mexican airline Volaris literally placed the dream of flying in people’s hands, by tossing 450,000 paper airplanes from the top of the Latinamerican Tower. Each airplane contained a $25 dollar airline ticket to fly to all available destinations.The radio campaign consists of real phone call pranks. We phoned a taxi cab services to book a cab for 'the day thousands of airplanes will arrive Mexico city'. The radio execution is the actual phone call prank.Due to the experimental nature of these radio executions, we didn't translate to english. Instead we provide an English script.
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