Cannes Lions
TERAN\TBWA, Mexico City / VOLARIS / 2015
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Description
Volaris is a low cost Mexican airline with a particular objective: "Everyone must travel."
In 2014, Volaris had a big expansion and opened many new routes at a very cheap price. Cuba, Las Vegas and Guadalajara are three of the new routes that are now able to take people (travelers) to explore new places, to reunite with their families again, to have a memorable bachelor party trip or, to just simply relax.
The idea of this campaign is to show in a funny way that flights are so cheap, that now people can sponsor Volaris’ radio spots to encourage more people to finally go and visit them, or take them on a vacation. Because, everyone should know that Volaris’ prices are made for the people.
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