Tahiti is, for the most part, a mystery to New Yorkers. In order to announce a new non-stop flight from NYC, a campaign was created that depicts a delicate continuous line connecting something distinctly New York to something distinctly Tahitian. The images are linked with the URL www.nyctotahitinonstop.com. On arrival at the site, the continuous line becomes animated and takes the user on a journey from New York to Tahiti. They can then learn more about Tahiti and book a trip.