British Airways introduced 'Sleeper Service' to meet their Club World customers need to enjoy a better night’s sleep when they flew long haul. Pre-flight dining, dimmed lighting, reduced cabin noise and their fully flat bed help complete an atmosphere that is conducive to a longer and better night’s sleep. The banner created and highlighted the fact that it's now possible to sleep literally from the moment of departure to the moment of arrival. The interactive nature of the unit helped entertain the consumer and physically show the amount of sleep available between JFK and Heathrow.