From never-ending work to being surrounded by family, the demands of modern life leave young couples with little time for each other. Here's how British Airways helped Sumeet and Chetna get away from it all and closer to each other

Execution: After the film was released it was supported by a Facebook ‘How Close Are You?’ app where participating couples who knew each other the least stood to win 5 free couple’s ticket to London to know each other better!

A special Valentine’s fare was also introduced for couples.

Over 2 million views in 1 week.

Top 10 shared Valentine’s videos in the world: [Campaign logo]

Over 8 million social impressions

15,794 new twitter followers and counting

52% increase in Facebook fans

Most popular BA film ever.

Revenue from promos around it: 7.2 million INR