In order to dramatise the benefits of Premium Class to the Finnish Business travellers, we filmed a stunt in Sweden where we approached a world famous businessman (who is known for not liking Business Class) with one direct letter.

A 149% increase in new addresses.63% recommended the video to another business traveller or more.Blue1 Premium Class -sales up 26% compared to the same period last year.Brand Preference up 13%*.

Brand Consideration up 22%*.

(*Mediacom Effectiveness Tracking Tool).