Cannes Lions
LOVELY, Amsterdam / BLUE1 AIRLINES / 2011
Overview
Entries
Credits
Execution
To talk to our target audience about how traveling for work really feels. The media channel was the poster sites at the entrance of Terminal 1 of Helsinki airport in order to reach the frequent business traveler.
Outcome
Premium Class Sales up 26%Brand Preference up 13%*.
Brand Consideration up 22%*.
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