This year, Air Canada launched a television campaign starring Canada geese. Nothing out of the ordinary… until their new microsite was invaded by jealous geese who weren’t chosen for the television spot.These silly little birds have not only taken over the microsite, but they have also swarmed the Web and are showing up on YouTube, Flickr, Myspace etc. The result is a multi-site promotional campaign, where the user must form their own flock of geese, find clues all over the Internet and accumulate points. The goal: reaching Goose Bay in 15 days. The prize: North American Flight Passes.