We exploited the news channels our target audience watch to follow the latest stock exchange prices and to be aware of the breaking news. We designed a banner ad which covered the stock exchange banner and said “BREAKING NEWS – Pegasus Airlines is now offering discounts. Offer is valid for 15 days”. The banners were specially designed as a L shape to resemble the format TV stations use when they are announcing a breaking news.

Ticket sales have increased by 30% in the promotion period. This is considered as a significant success in the airlines market.