S7 is the new name for Siberia Airlines. The new brand had to be radical, challenging passengers' existing perceptions that travel in Russia is a rather 'grey' experience. The new brand is the catalyst for a break from the past, signalling the airline's ambition to be more customer focused and a provider of an improved product and service in the Russian airline market. This film establishes that S7 stands for Freedom & Choice and shows some of the reasons why people travel. (Titles say Freedom to Play, laugh, enjoy, explore, celebrate.

The new name for Siberia Airlines, Freedom to choose)