To produce a simple HTML Banner to increase sales of tickets to Britain via a range of offers.Objectives: To increase the number of travellers to Britain. As an incentive for choosing to travel World Traveller or World Traveller Plus with British Airways, they were offered the following: Grand Prize - Win back the money spent on your trip and get a paid for weekend at the Ritz. Special Offer - GBP25 Harrods voucher for every booking.Target Group: Potential travellers to Britain were targeted for the communication. The banner ad ran on lastminute.com and travel.com.au.