Cannes Lions
McCANN WORLDGROUP, Milan / POSTE ITALIANE / 2016
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For the Great War 100th anniversary, Poste Italiane -the Italian Postal Service- celebrates those who delivered strength and courage where it was needed.
With over a billion letters brought in the frontline and more than two billions letters sent home, by Postmen. A proof of the deep bond between Italians and their Postal Service, that never left people alone, neither in the hardest moments.
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