"Create your own world." Lufthansa customers were invited to collect more miles on their usual routes on intercontinental flights. With the creative idea they can flag every destination worldwide ever visited and that way create their personal world-map, spread it, download it, and show it around – great game.In the background, a tracking against the Lufthansa database showed what destination they didn’t use Lufthansa for. This generated another offer – especially for those "other airlines destinations".