First, it’s legally correct. 'no news' isn't advertising, or is it?

Secondly it dramatizes what happens without permission: No more information.

- Each post, each contribution, each blog was a positive message about Lufthansa and Miles & More – worded in consumers perspective only.

- 50,000 unique blog-registrations.

- 5,200 comments per day.

- 23 traveller-blogs and frequent-flyer-platforms were talking about it.

- Upshot: A great and most credible dialogue between consumers about Lufthansa & Miles & More.