Tabiwari-Review campaign consists of 4 seasonal contents. Each content shows an essential aspect of travelling such as vacation, food and friendship. Banner ads and digital signage on trains with Tabi- Girls were used to draw customers into online communication. Spring: A dynamic interface with the Tabi- Girls’ show. They presented landscape of 47 Japanese prefectures.

 Summer: With 80’s hit song, TABI-GIRLs presented vacation in Japan.

 Autumn: Local Foods were presented. On the movies, Tabi- Girls ate several local foods dramatically. Winter: A group of girls showed girls-travelling in Japan. It presented the fun of travelling through their joyful friendship.

The campaign became a most viewed site ever in ANA’s online promotion. We succeeded to enhance channel of air ticket.

 A number of mass media, TV, newspaper, magazines, and other websites presented the campaign.

 CTR of ANA’s banner ad increases by a factor of 1.8.

 The sales of tickets drastically increased.